My Profile

I am a design thinker, problem-solver, and team player. I combine rapid prototyping, interaction, and visual design to transform problems into elegant solutions. Over the years, I had the privilege of working with corporate clients, and early-stage startups as a product and UX/UI designer.

I am an aspiring entrepreneur and I assist startups in building products to launch new features from small ideas to validating and exploring concepts.

I value kindness, empathy, hard work, and transparency, and I am constantly seeking ways to improve myself as well as the system I work within.

Awards: Won an award for effective contribution in 2016 at Owler

UX/UI Work Experience

  • PlayMPE

    Feb 2021 - April 2021

    Vancouver, Canada

  • Senior Product Designer

    • Led a cross-functional team using Agile principles to streamline the design process, resulting in faster time-to-market for new products.
    • Collaborated with stakeholders to define product vision and strategy, conducting user research, developed use cases for different personas and gathering feedback to inform design decisions and improve user experience.
    • Implemented design thinking methodologies to create user-centered solutions, resulting in a reduction in customer support queries and a increase in customer satisfaction.
    • Mentored and coached junior designers, fostering a culture of continuous learning and professional growth, resulting in a improvement in team productivity and a decrease in design-related errors.
    • Developed and implemented a comprehensive design system, including style guides and design patterns, to maintain consistency across multiple platforms and products.

  • GoParkr

    Jun 2019 - Jan 2020

    Toronto, Canada

  • Product Designer

    • Involved collaborating with cross-functional teams to create user-centered designs that meet the needs of the target audience. This includes conducting user research, creating wireframes and prototypes, and iterating designs based on user feedback.
    • My roles work includes creating a product strategy, designing wireframes, prototyping, crafting user experiences, and validating designs with usability testing. Additionally, I was responsible for developing marketing websites and apps, including creating visual designs, developing HTML/CSS, and testing functionality.

  • Verizon

    Jan 2018- July 2018

    Chennai, India

  • Senior UX/UI Designer

    • Led a team in conducting Heuristic Analysis for product design improvements, resulting in an enhanced user experience.
    • Conducted extensive user research and usability testing to inform the design process, resulting in a 30% reduction in user errors and a 25% increase in task completion rates.
    • Collaborated with cross-functional teams including product managers and developers to define project goals, prioritize features, and ensure timely and successful project delivery.
    • Led numerous Design Workshops to brainstorm innovative product ideas, resulting in several successful product launches

  • Owler

    Mar 2014 - Nov 2017

    Chennai, India

  • Senior UX/UI Designer

    • Spearheaded the design and development of intuitive and user-centric digital experiences, resulting in increase in user engagement from 3.7k active users to 1.7m users within a year and a 15% decrease in bounce rates.
    • Collaborated closely with cross-functional teams to conduct user research, gather insights, and translate them into actionable design solutions, resulting in a increase in customer satisfaction.
    • Led the creation of visually compelling prototypes and wireframes, effectively communicating design concepts and functionality to stakeholders and development teams.
    • Implemented best practices in accessibility, responsive design, and usability testing, ensuring seamless and inclusive experiences for a diverse user base.
    • Developed and implemented a comprehensive design system, including style guides and design patterns, to maintain consistency across multiple platforms and products.

  • CVT Technologies

    Mar 2013 - Feb 2014

    Chennai, India

  • UI Designer

    • Developed user-friendly design concepts for desktop and mobile health service app by taking client requirements and meeting them with industry best practices to create a usable and beautiful app.
    • Created and implemented more than 20 original UI designs; provided drafts to supervisors in order to identify potential problems.
    • Generated concept demonstratives to illustrate workflow to clients; improved UI design performance by 20%.

Volunteering and Other work Experience

  • Hello Meets

    2020

    Toronto, Canada

  • Creative Event Manager

    Marketing, management and administration

  • Seneca College

    2019

    Toronto, Canada

  • Teaching Assistant

    Offered support in class lectures and activities by helping the students to achieve better performance and knowledge about the subject matter.

  • Kovai Madrasters

    2015 - 2018

    Coimbatore, India

  • Co-founder and Administrator

    Marketing, promotional management, and administration

Education

  • Seneca College

    Sep 2018 - May 2020

    Toronto, Canada

  • Diploma in Interactive Media Design

  • Annamalai University

    Sep 2008 - April 2011

    Coimbatore, India

  • B.Sc in Visual Communication

Skills

  • Design

  • Information Architecture
  • Task flow and Use case design
  • Interaction Design
  • Visual Design
  • Branding

  • Research

  • User Research
  • Human Factors
  • Ergonomics
  • Usability Testing

  • Strategy

  • Business vision
  • User Needs
  • Technical Capabilitiies